Case Study:

How Incognito Logic Turned Traffic Around for Online Piano Instruction Website, Then Increased Growth by 6 Times… In Less Than 12 Months

Background on Client

It was late 2018 and the site owner felt like he was beginning to get his feet underneath him as a business owner. A musician by trade, the owner had hung his sign as a piano teacher and digital entrepreneur.

Like many of other SEO-savvy entrepreneurs, he knew it was not going to be easy when he set out, but he had been doing well. His website was receiving about 3,000 visitors per month, and better yet, he had a core base of very pleased supporters.

After Google rolled out its Medic update in September of 2018, our client’s site, like hundreds of others, started hemorrhaging traffic. The owner was not just worried, he panicked. His livelihood and his income was suddenly falling off a cliff.

He knew he needed the help of an experienced SEO professional. He needed that help immediately, and he needed it to work right the first time. There was no room for error.

The Solution

We knew all too well the kind of stress an algorithm change can put a digital business owner under, and we dove into action immediately.

Over a 6-month period, our business and the owner thoroughly reviewed the website to make the modifications we felt were necessary to turn the tide of his traffic and set him back on a path toward growth.


“In this case, it was clear to us that Google’s algorithm change had made some slight, but critical, adjustments to the types of results that were displayed at the top of search engine results.

Because we could identify some common themes among the new websites at the top of the list, we were confident we knew what we needed to change on the client’s piano instruction website to achieve the results he was looking for.”

Destynnie Berard

We like to think of SEO as an open book test. If we want to find out how to rank for a given search query, we just need to type that query in Google search.

Google will then happily show us its favorite websites to answer that query. We analyze the data from Google search results for a given query to plan what we need to have to outrank the existing sites.

The Results

We worked on this piano website from September 2018 (the beginning of the algorithm change) through March 2019.

The website had been slowly bleeding traffic, falling to 2,500 monthly visitors from its previous 3,000 just before the algorithm change. When we rolled out our final updates in March 2019, we were ready to see some much-needed improvements.

Months of Work


Monthly Visitors


Top 5 Keywords

Converted Users

The change didn’t take long. The client watched his website quickly rebound to its previous levels, then rocket past them, continuing to climb over the next year.

Nine months later, the website was bringing in over 17,000 visitors – 6 times the monthly visitors it had when we finished our work in March 2019 – and it shows no signs of stopping.

The owner passed 3,500 active, paid users of his product in 2019, and was no longer worried about his website livelihood drying up.

More Successful Projects

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320K+ Increase in New Users

Medicare Firm

10X Return on Investment

Calculator Website

2M Increase in Organic Visitors


“Elliot is a true professional. Well-spoken, responsive, knowledgeable, always available and painstakingly detail-oriented. He took our website with a horrifically low domain rating/SEO score and boosted it well on its way to top tier. Will work with him again and recommend.”

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