Incognito Logic Helps Drive Dramatic Organic Search Growth for Calculator Website
+2 million organic visitors per month / +$1m in organic traffic value / +900k in organic keywords
In mid-2019, the marketing team at an online provider of free calculators realized that its search traffic was lagging. To combat the issue, the company turned to Incognito Logic after interviewing multiple SEO firms.
Background on Client
Today, it offers access to calculators designed for virtually any need, from scientific and pharmaceutical research and development to home cooking.
The client’s services are free to use and provide accurate, fast results. The organization’s goal is to simplify its users’ lives through easy-to-use, yet mathematically and scientifically accurate tools.
The company faced a challenge that is not unique. Organic search traffic is a “make or break” consideration for any business with an online presence, but it can be a difficult hurdle to overcome.
Incognito Logic designed a solution based on Google’s best practices, years of in-depth experience, and a deep understanding of Google’s algorithm.
To address the client’s core challenge, Incognito Logic:
- Analyzed search queries and made recommendations about the content required to answer those queries.
- Helped the client define the type of content best-suited to answer users’ search queries.
- Edited client-produced content to perfectly align with Google’s algorithmic demands.
Based on those search results, the team at Incognito Logic determined what content was necessary to outrank the current top results.
Within just four months, Incognito Logic was able to almost double the company’s organic search traffic. Between September 2019 and December 2019, search traffic increased from 1.1 million monthly visitors to over 2 million monthly visitors.
Months of Work
Top 5 Keywords
Incognito Logic also fostered a dramatic increase in traffic based on strategic keywords used in organic searches.
The company maintains a strong relationship with Incognito Logic due to the results achieved, but also because of Berard’s transparency in regard to how SEO actually works.
More Successful Projects
I’ll be using him exclusively for all my future SEO engagements, and can say without doubt you should do the same.”