Case Study

Incognito Logic Helps Drive Dramatic Organic Search Growth for Calculator Website

+2 million organic visitors per month / +$1m in organic traffic value / +900k in organic keywords

In mid-2019, the marketing team at an online provider of free calculators realized that its search traffic was lagging. To combat the issue, the company turned to Incognito Logic after interviewing multiple SEO firms.

Background on Client

The company was founded in 2013 as a simple online calculator that allowed visitors to add feet and inches, including fractions, with absolute accuracy. From that point, the website has grown substantially.

Today, it offers access to calculators designed for virtually any need, from scientific and pharmaceutical research and development to home cooking.

The client’s services are free to use and provide accurate, fast results. The organization’s goal is to simplify its users’ lives through easy-to-use, yet mathematically and scientifically accurate tools.

The Solution

The company faced a challenge that is not unique. Organic search traffic is a “make or break” consideration for any business with an online presence, but it can be a difficult hurdle to overcome.

Incognito Logic designed a solution based on Google’s best practices, years of in-depth experience, and a deep understanding of Google’s algorithm.

To address the client’s core challenge, Incognito Logic:

  • Analyzed search queries and made recommendations about the content required to answer those queries.


  • Helped the client define the type of content best-suited to answer users’ search queries.


  • Edited client-produced content to perfectly align with Google’s algorithmic demands.
“There’s no black box or magic solution, we use information from Google to plan a strategy on how to create websites that rank very well in organic searches.”
Elliot Berard

Incognito Logic built a strategic solution to the company’s organic traffic problem based on in-depth data analysis stemming from actual Google search results involving queries related to the client’s offering.

Based on those search results, the team at Incognito Logic determined what content was necessary to outrank the current top results.

The Results

Within just four months, Incognito Logic was able to almost double the company’s organic search traffic. Between September 2019 and December 2019, search traffic increased from 1.1 million monthly visitors to over 2 million monthly visitors.

Months of Work


Monthly Visitors

Top 5 Keywords


Traffic Value

Incognito Logic also fostered a dramatic increase in traffic based on strategic keywords used in organic searches.

However, untargeted traffic is valueless. Berard’s strategy also resulted in a dramatic increase in traffic value for the client.
Today, the company enjoys a dramatic increase in targeted, relevant search traffic and remains at the top of the SERPs (Search Engine Results Pages).

The company maintains a strong relationship with Incognito Logic due to the results achieved, but also because of Berard’s transparency in regard to how SEO actually works.

More Successful Projects

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“Elliot is the best SEO expert I’ve ever worked with. He is legitimately world class, and I would recommend him to anyone with confidence. He’s generous with his time, patient and goes above and beyond to meet the client’s needs.

I’ll be using him exclusively for all my future SEO engagements, and can say without doubt you should do the same.”

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